Created a Highly-Optimized Website &
Generated 200+ Leads in a Month.
Created a Highly-Optimized Website & Generated 200+ Leads in a Month.
Results
Results Achieved in Last 12 Months (OCT 2023 - OCT 2024)
Results
Results Achieved in 12 Months
120% Growth in Overall Monthly Organic Traffic
105% Monthly Optimized Blog Traffic increased
85% Increase in Digital Lead Generation
85% Monthly Organic Leads for Optimized Blog increased
115% Increase in Rich Snippet
65% Monthly Organic Traffic for Optimized Pages increased
550+ Keywords Ranking for overall pages
78% Monthly Organic Leads for Optimized Pages increased
8 Blogs Started Ranking in the First Page of SERP in 2 Months
80% of New Cluster Pages are ranking in the 1st Page of SERP
Understanding the Client's Requirement
Helen O’Grady Preschool is one of the leading preschool franchise chains in India, with a presence across key cities like Coimbatore, Chennai, Hyderabad, and Bangalore. The client’s initial requirement was to generate franchise leads. Our approach began by redesigning their outdated website, transforming it into a modern, SEO-optimized platform with engaging content.
We also created dedicated landing pages specifically targeting potential franchisees. As a result, we saw impressive improvements in organic search performance, generating an average of 40+ organic leads per month. In addition, through targeted paid advertising campaigns, we successfully generated over 200+ paid leads. We Generated 350+ Genuine Leads for franchise, with an outstanding ROAS of 380% . The client’s active collaboration in regularly updating us with lead status played a key role in achieving these significant results and meeting their growth objectives.
Services Executed
Website
Development
SEO & Local SEO
Optimization
Social Media
Marketing
Landing Page / CRO Optimization
Paid
Advertisement
The Challenges
We redesigned the website with modern UI/UX improvements and mobile responsiveness. The site was SEO-optimized with keyword integration and content restructuring, resulting in better search engine rankings and improved user engagement.
We enhanced performance by addressing key technical gaps and implementing essential improvements. Additional optimizations, like image compression and caching, drastically reduced load times, improving user experience and search rankings.
We created and optimized over 20 location-specific landing pages using SEO strategies to rank higher in search results. We also improved the lead funnel, making sure users were directed to the right outlet page, which increased lead quality and conversion rates.
We restructured the site’s content and added clear call-to-action (CTA) buttons throughout the user journey. This helped guide visitors more effectively towards making inquiries or enrolling in programs, resulting in an increase in conversions and improved lead generation.
Our Tailored Approach for Meta ads
Using best practices recommended by Facebook and personalized communication, we targeted specific audiences based on their location and interests to meet the client’s goals. We created different ad sets and landing pages for various locations, ensuring the content was relevant to the audience’s preferences.
Features like dynamic ads and customized audience targeting enhanced performance by aligning the ads with users’ behaviors and interactions. We employed a Cost Per Result (CPR) bidding strategy and utilized retargeting ads to re-engage users who had previously interacted with the content. Additionally, we implemented WhatsApp engagement campaigns to reduce the cost per result and regularly monitored the campaigns for optimal performance.
Achieved 92% Increase in Traffic
for the Website in 12 Months.
Achieved 400% User Growth &
200+ User Traffic in Just 30 Days!
Final Results
Using contextual targeting and constant optimization we have been able to generate a considerable amount of leads which eventually resulted in admissions.
85%
Increase in Lead Generation
55%
Increased CTA
65%
Reduced Cost Per Lead
7J4VWJ74+XF
